Where does the Wil Le Cher know-how come from?
After graduating, Wil and Bea leave each other. They live together and ultimately want to work together too. In the world of haute joaillerie preferably. Which will soon be the case for Wil. Spotted upon leaving the Ecole Boulle, he won a place alongside one of the greatest jewelery masters in Paris, who then worked exclusively for Cartier. "I stayed there for five years and I learned a lot," he says. The sequel: a luxury jeweler installed in Canada asks him to run the largest jewelery workshop in Montreal. Wil takes up the challenge. Bea accompanies him in the adventure. Five years later, Wil spent a brief stint at Chopard in Switzerland, then signed again with the Canadian jeweler for the opening of his boutique-workshop in New York. For two years, with Bea by his side, Wil will discover his expertise at the All-Manhattan. Bea, she will start the birth of the Wil Le Cher brand by building a development strategy, by looking for suppliers ... Why is each of our jewelry unique? One of Bea's best memories: "The day I explained to a woman that the ring she was looking at was not ideal for her. She then let me do it. I was inspired by her personality, my exchanges with her and when she came back to discover and put on her finger the ring that I had created for her, she was delighted. From each jewel, each command emanates an emotion. No creation is improvised or plagiarized, but personalized and therefore always singular.